Dieter Rams’ Ten Principles of Good Design

GOOD DESIGN: Is innovative - The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. Makes a product useful - A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. Is aesthetic - The aesthetic...

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The Journey

I believe that there are few things more exciting in life than feeling the huge potential of what a new relationship can be, acknowledging it, and then embarking on that journey. I can’t wait for these journeys.

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